Phyla
L’Hospitalet del Llobregat, 2018
The project
builds the season 2018 showroom space in Barcelona for the trans-geographic and
multidisciplinary fashion project called 101_SHXHBWRRTNM, defined by, among
other things, being a creative union of four designers coming from four
different backgrounds (clothes, shoes, jewelry, and visual arts) that work from
different cities in the European continent (Barcelona, Madrid and Rotterdam).
101_SHXHBWRRTNM could be a clear example of the new models of contemporary creation, where the role of a one-only designer-author is substituted by an experience that learns from the collective and the decentralized. These models are born out of the bizarre hybrid created out of the development of new information technologies and the Freedom of Movement European Agreements.
In order to give an answer to this situation, the project opts for choosing the configuration of a unique continuous space with the shape of a carp that allows a total vision of all the pieces that belong to the fashion collection at the same time that it creates a space for gathering and conversation between the clients, media, and designers.
The project is built out of the assembling of more than 1500 lineal meters of white paper roll, and it is also an attempt of laboratory about the expressive and formal possibilities of a material with an easy ecological and recyclable traceability as it is the paper, experimenting from the deliberated formation of folds or wrinkles, that will perform then as architecture.
Finally, the main space is occupied by a handmade structure built for the occasion out of foam, string, and flowers (elements that have a leading role in the pieces of the collection), that is hung as a chandelier and floats over the audience incorporating to the space an unexpected scale and a new focus of attention.
101_SHXHBWRRTNM could be a clear example of the new models of contemporary creation, where the role of a one-only designer-author is substituted by an experience that learns from the collective and the decentralized. These models are born out of the bizarre hybrid created out of the development of new information technologies and the Freedom of Movement European Agreements.
In order to give an answer to this situation, the project opts for choosing the configuration of a unique continuous space with the shape of a carp that allows a total vision of all the pieces that belong to the fashion collection at the same time that it creates a space for gathering and conversation between the clients, media, and designers.
The project is built out of the assembling of more than 1500 lineal meters of white paper roll, and it is also an attempt of laboratory about the expressive and formal possibilities of a material with an easy ecological and recyclable traceability as it is the paper, experimenting from the deliberated formation of folds or wrinkles, that will perform then as architecture.
Finally, the main space is occupied by a handmade structure built for the occasion out of foam, string, and flowers (elements that have a leading role in the pieces of the collection), that is hung as a chandelier and floats over the audience incorporating to the space an unexpected scale and a new focus of attention.
Architects:
TAKK, Mireia Luzárraga + Alejandro Muiño
Client:
101_SHXHBWRRTNM
Photo:
José Hevia
Special thanks:
Marria Pratts
TAKK, Mireia Luzárraga + Alejandro Muiño
Client:
101_SHXHBWRRTNM
Photo:
José Hevia
Special thanks:
Marria Pratts
